Digital retailer Very, part of The Very Group, has launched a new own-brand collection featuring more than 700 fashion and homeware products as part of plans to offer families even greater value, convenience and flexibility.

The Everyday collection encompasses women’s, men’s and kids’ fashion as well as homeware such as furniture, lighting, and bedding. Everyday products cost, on average across the collection, 20 per cent less than the retailer’s existing V by Very own brand range and around 85 per cent of items are available for £30 or less.

Designed by Very’s in-house team, the collection features new season essentials such as printed dresses from £18, faux leather biker jackets from £45 and denim from £22, as well as school uniform essentials like two packs of unisex jumpers from £11. Home products include twin packs of reversible duvet sets from £20 and stylish metal lamp shades from £10.

Everyday supports The Very Group’s plans to empower customers to make more sustainable choices at affordable prices, featuring denim produced using less water and chemicals than traditional methods, thanks to a partnership with denim finishing technology specialist Jeanologia.

Robbie Feather, retail managing director at The Very Group, said: “As the cost of living continues to rise, we know value for money matters more than ever to our customers. That’s why we plan to grow the Everyday collection, adding hundreds more lines of great quality fashion and home products at affordable prices over the next few months.”

With annual revenue of £2.3bn, Liverpool’s Very Group is a unique digital business that combines online retail and flexible payments. Its digital retail brands, Very and Littlewoods, help to bring 2,000 desirable labels within easy reach of its 4.8m customers.

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